why businesses need a brand strategy
Growing a business without a brand strategy is like playing spaghetti – just throwing things against the wall and finding out what sticks.
Imagine this – a 40 year old brand has developed itself as “the rugged brand for the hard working man.” Then, one day out of left field, it introduces an influencer who is nothing what the brand stands for.
Does this protect the integrity of the brand? Absolutely not – instead, it betrays the audience it spent years growing trust with. And the result? A massive, negative hit on sales and brand advocacy.
A strong brand develops trust – but it is also built on a house of cards.
Brand strategy helps mitigate that risk.
curate a brand – don’t create
Say it with me.
“I do not own my brand – everyone else does.”
We’ve adopted the mindset that a brand cannot be owned by the organization or business, but it can be curated.
Everything you say, believe, and do has an impact on the brand you curate. Here are a few examples:
A brand that promises to make its patients feel rested and at ease will not use stark, high contrasted colors. Why? Well, high contrast colors – such as red and pink – invoke anxiety or urgency. Instead, it would utilize subdued colors.
Another brand that wants to be seen as bold and confident would use lines that are thick and bold – rather than thin and luxurious.
brand strategy services
B.Human is a branding agency based in Little Rock, but we’re digital…so we’re everywhere.
Our brand strategy services are focused on one thing – developing human brands. We’re not trying to play the game of bots and algorithms – we’re just out to connect people with people.
Our process is simple: We discover what’s important to you, determine who your people are, develop an identity and voice for you, and package it all together in a brand guide to keep you on track.
Essentially, we help you stay human while in a digital world.