You do not own your brand. Everyone else does.

When we started working with Connor, we realized the first thing that needed to happen was to understand him as a person and what makes him tick.

A brand is represented by the people that make it up, and how they will be perceived is how others will speak of the brand.

As per our branding process, we sat down together and had our brand interview. This is where we cover the questions like, “Why do you do photography?” or “What is your dream – beyond shooting?”

Essentially, we needed to understand where his mind was at and to have a conversation with him to understand his personality.

We took this information and put our minds to work. This involved creating mood boards, defining the words and colors that will help others speak of his brand the way he wanted to be talked about, and hitting the drawing board.

After the brand strategy phase was completed, we needed to take him online.

While platforms like Pixieset are good for developing a website quickly, it is not an SEO friendly web hosting platform.

Our first goal was to design a WordPress website for Connor that would be easy to update client testimonials, his portfolio, and website content – all while being in alignment with the brand he is curating.

What many websites fail to do is to capture the information of website visitors. In fact, between 10%-15% of all website visitors will ever visit a website again.

Since Connor is a resource for his couples and they rely on him with confidence, we created a contact form that would gather visitor emails in exchange for his branded list of preferred vendors. This will allow him to develop an email marketing strategy while providing a valuable piece of content that can bring couples back to him.