Email marketing, SEO, social media…by themselves, they are not marketing. They’re just different tactics to be used by people marketing their businesses. While each tactic can yield quick results – by themselves they do not give lasting results.
When developing your marketing strategy, we aren’t looking to make everything work. We’re only looking to see what makes sense for your audience. Where are they? What is their pain? What matters to them? Then we get to work.
How we do things
This is how we do things
let's get to know your brand
If your marketing strategy is out of alignment with the brand you are curating, then you will do more damage than good.
Understand your brand
Discover your superpower and what makes your brand human
Learn about the people you serve
find your humans
Knowing who you serve will also tell us where they are. If you are serving people who are scared of clowns, you probably won’t find them at the circus…
Identify the people you are serving
List where they are and how to reach them
Understand what makes them tick
strategize
Identify the tactics that will best reach your people
Determine the next action they need to make
Create content with the chosen tactics in mind
speak with new humans
With your marketing strategy in place, we’re going to start acting on it. Whether using SEO, email marketing, paid ads, or any other marketing tactics, we’re going to maintain brand integrity and keep your voice consistent wherever it appears.
